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Community Growth

What is B2D? Why We Treat Business-to-Developers Differently to B2C and B2B

B2D - or business-to-developer - is a mode of sales where a product’s customers are software developers or engineers. B2D describes what’s needed from your company to reach these developers and meet them at their buying and usage habits. Click to see 7 tactics you can employ today!

Adam Henshall
CMO at Idyoma
Community Growth

Community CRM: Why Regular CRMs Aren’t a Fit For Community Growth

The traditional CRM is limited and it struggles with community. What's needed is a community CRM - a new approach to capture value at all stages. The answer is a Community Growth Platform (CGP) for intelligence, action, and impact.

Adam Henshall
CMO at Idyoma