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Community Team

Employee Advocacy: How to Succeed Without Being Patronizing

Everyone gets employee advocacy wrong. Employee advocacy should start with community before any other channel and it should be able to leverage both value creation and value capture. Click through to read how.

Sophie Sykes
Contributor
Community Team

Why Your B2B Customer Marketing Manager Must Be a Part of Your Community Strategy

A customer marketing manager is all about driving revenue, but they can do more than just trigger upsells. Combine your customer marketing with your community strategy to unlock a whole new revenue channel!

Adam Henshall
CMO at Idyoma
Community Team

What Community Roles are Needed in a Top Tier Community Team? (11 Roles Analyzed)

If you want to start or grow your own community team then you'll need to know the community roles to prioritize to meet your business objectives. We look at what community roles you could hire, when you would hire them, and what they would do. Click to read!

Adam Henshall
CMO at Idyoma