Insights, updates, and the occasional space pun 🚀

Everyone gets employee advocacy wrong. Employee advocacy should start with community before any other channel and it should be able to leverage both value creation and value capture. Click through to read how.

A customer marketing manager is all about driving revenue, but they can do more than just trigger upsells. Combine your customer marketing with your community strategy to unlock a whole new revenue channel!

If you want to start or grow your own community team then you'll need to know the community roles to prioritize to meet your business objectives. We look at what community roles you could hire, when you would hire them, and what they would do. Click to read!