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Developer Relations

Guide: building a customer feedback program

A customer feedback program (also called a “beta program” or an “early access program”) is an organized initiative where enthusiastic users sign up to gain early access to upcoming platforms, products, features, or services. Feedback programs offer a wide range of benefits for both the company and its participants. Here's how to build a customer feedback program in Orbit.

Developer Relations

What is B2D? Why We Treat Business-to-Developers Differently to B2C and B2B

B2D - or business-to-developer - is a mode of sales where a product’s customers are software developers or engineers. B2D describes what’s needed from your company to reach these developers and meet them at their buying and usage habits. Click to see 7 tactics you can employ today!

Adam Henshall
CMO at Idyoma