Get insights from product and community data in Orbit
After getting your product data flowing into Orbit, we’d like to illustrate the kind of insights you can get by correlating community data with product data. Here are a few things you can do to better understand your community from a product lens.
Learn more about the journey of product users in your community
Now that you have product data in Orbit, you can look for relationships between a member’s community participation and their product usage. You can find our if the community impact when a user signs up for the product, upgrades their product account, etc. You can easily do this by using members table filters and looking at a few member’s activity timelines.
For example, if you want to find out what users tend to do in the community before signing up for your product, you can do the following:
- Go to the Members Tab
- Filter for members who have a “signed up for product” activity
- Click on a member in the table and scroll through their activity timeline to see which events happened before they signed up for your product.
- After clicking through a bunch of examples, you should have a good idea of whether members join your product first or your community first, and if there are any specific community actions that push users to eventually sign up for the product.
In the example above, we can see that Noel joined a community chat and looked at some docs on our website before signing up for the product.
Monitor the number of product users who are active in a specific part of your community
If you’d like to keep track of how many product users are active in your community, you can create a Report in Orbit to keep track.
For example, the following chart shows the evolution of the number of Orbit users who are active on our Discord server. The number has been steadily growing, so all good. 👍
To pull this chart for your own community, do the following:
- Go to Reports tab
- Click on Pulse to go to the Pulse report.
- Click the Filters button and select the tag “Product User” (which we set up in this guide) and the community channel you want to investigate. In the example below, we want to look at Discord activity among product users.
- Look at the Active Members chart to get your insights.
Find out which of your community members are not product users, and which product users are not community members
To help get your community-product flywheel going, it’s very useful to know which product users and community members are only getting half of the full experience.
To find out which community members are not signed up for your product, you can do the following:
- Go to Member tab
- Filter for members who have a community activity (like sent message in Discord), and who do not have the Product User member tag.
- You will see a list of members who you can then decide if you want to reach out to them to encourage them to sign up for the Product. If you do decide to reach out to these members, consider making a List so that you can keep track of who you’ve reached out to.
- Get insights from product and community data in Orbit
- Learn more about the journey of product users in your community
- Monitor the number of product users who are active in a specific part of your community
- Find out which of your community members are not product users, and which product users are not community members