How to solicit user-generated content (UGC)

Community Growth
October 6, 2023

User-generated content (UGC) is any content that is created by users of a product or service. This can include a wide variety of content, such as blog posts, social media posts, videos, product reviews, and more. UGC is valuable to businesses because it's authentic and credible. It's also a great way to engage users and build community.

Some of the benefits of UGC:

  • Authenticity: UGC is more authentic than traditional marketing content because it is created by real people who are sharing their genuine experiences. This makes it more trustworthy and believable to potential customers.
  • Engagement: UGC is a great way to engage users and build community. When users create and share content about your brand, they are showing that they are interested in what you have to offer. This can lead to increased brand loyalty and customer advocacy.
  • SEO: UGC can also help to improve your SEO. When users create content about your brand, they are creating backlinks to your website. This can help to improve your ranking in search engine results pages (SERPs).
  • Social proof: use UGC to show potential customers that other people are using and enjoying your product or service. For example, you can feature product reviews on your website or social media channels. You can also use UGC to create social media ads that showcase your products or services in a real-world setting.

UGC is a powerful tool that can help your business achieve your marketing goals. By encouraging your users to create and share content, you can reap the many benefits of UGC.

Here’s how to solicit UGC in Orbit 💜

Use filters to determine the best audience for your UGC asks:

You can also filter by activity type and chain together different factors, like “Show me anyone who has contributed to the Ruby SKD who has more than 100 X/Twitter followers and lives in North America”.

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